Brand Awareness

The ultimate goal of all businesses is to increase sales and income. Ideally, we want to attract new customers to our products and encourage repeat purchases. Brand awareness refers to how aware customers and potential customers are of our business and products.

To some, branding might not feel like a tangible aspect of running a business as it cannot be quantified directly in terms of money. But, branding is the reason people may pay three times for a product at one store over another.

However, with limited resources, creating a brand identity can be a challenge. But here are some of the ideas on building brand awareness which would be beneficial for a company if integrated with other market research technologies.

They are:

• Identify and understand your target customers 
• Create a company name, logo, and slogans
• Add value through packaging, location, service, special events, etc.
• Do invest on Advertising
• Have an after-sale follow-up and customer relations management

So let us see how to start creating brand awareness. Contact Fedora Solutions on www.fedorasolutions.com.ng